Local Call Number: 0845 47 47 486 |
Local Call Number: 0845 47 47 486 |
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 May 12 2011
Google Places - have you found yours?
1. Complete your Google Places listing correctly: If you don't have one, the first thing you need is a Google account. When your on the Google Places page it's worth taking the time to fill in all your information correctly. The systems guides you through this so it's not difficult, but it does take perhaps an hour of your time to do it right. However, failing to give the information requested may jepordise the effectiveness of your listing. 2. Don't forget to verify your listing: The first time you post your Google Places listing the system will need you to verify who you are. This can be done by telephone or postcard to ensure only you have the permissions to change your listing. Telephone is the quickest way to get your listing up and running. 3. Use your keywords wisely: Just like other elements of search engine optimisation you need to use the keywords that are relevant to your location, business, product or service in the text of your listing. This will help you find the right potential customers when they are searching online. However, beware of keyword stuffing, and don't use anything other than the correct name of your business in your places title. 4. Make your images count: Google Places allows you to add up to 10 thumbnail images which are see as part of your listing. Make sure the images are relevant to your business and capture the attention of those searching online. You can also post a video clip to make your listing even more engaging. 5. Encourage reviews:
Obtaining customer reviews is more than just having people say good things about your business. Google uses reviews as part of its measurement of the quality of your listing, so having reviews is likely to improve your ranking. And we're not just talking about reviews placed on Google Places, but reviews given from other sources as well. However, DON'T be tempted to post fake reviews, trade reviews with other businesses or post negative reviews about your competitors. All are a sure way of getting your listing removed.
6. Consider a promotional coupon:
Google Places also gives you the option to add a promotional coupon to your listing. This may be a discount or special deal that provides that extra incentive for a potential customer to click on your listing. Make sure any promotion is properly costed and is time limited. If you need help setting up your Google Places listing just ring me on 0845 47 47 486 or contact me here.
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